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ProMéxico

ProMéxico



 Creative industries

Creative Industries in Mexico

Mexican creativity is renowned around the globe. Aware of its potential and the strategic role of creative industries, Mexico is determined to become one of the best players in the world and the ultimate center for the production of audiovisual and interactive content in Latin America.

Strengths of the Creative Industries in Mexico

  • Facilities and Logistics

    Mexico has world-class audiovisual production facilities, such as the Baja Film Studios, which has the largest water set in the world, or Estudios Churubusco, well known in the Mexican and international film industry.

  • Talent

    Mexico has great, skilled talent with experience in internationally renowned audiovisual projects.

    Moreover, according to estimates by CONACyT, 111.4 thousand engineering and technology students graduated in Mexico in 2012.

  • Competitive costs

    Audiovisual development and production costs are very competitive; according to KPMG, Mexico is 37.7% and 38.9% more competitive than the United States in terms of software development and digital entertainment costs, respectively.

  • Government support and initiatives

    The country has a broad spectrum of government support and incentives, such as:

    • EFICINE
    • FIDECINE
    • FONDO PRO AUDIOVISUAL
    • PROSOFT
    • FONDO INNOVACION
    • CONACyT

Media

The media segment in Mexico includes advertising, open television, cable television, marketing and film. According to PricewaterhouseCoopers (PwC), Mexico recorded sales for more than 20 billion dollars in 2012. PwC estimates that between 2007 and 2012, the segment recorded an average annual growth of 8.3%, the highest growth in North America.

Videogames

According to PwC, the video game segment recorded an average annual growth rate of 7.6% during the 2007-2012 period. In 2012, Mexico's domestic market reached 664 million dollars, placing the country among the top 15 video game markets globally and first in Latin America.