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Press release
Boca del Río, Veracruz, December 8, 2014
B. 97/14


ProMéxico supports a tighter integration in the Ibero-American business community


  • Ibero-America is renowned for its entrepreneurs: Francisco N. González Díaz, CEO of ProMéxico.
  • This year’s central themes related to innovation and human capital.
  • The head of ProMéxico presented and recognized the career of José Ángel Gurría, Secretary General of the OECD.


Francisco N. González Díaz, CEO of ProMéxico, participated in the 10th Ibero-American Entrepreneurial Conference that took place in the state of Veracruz. During his speech, he recognized the career of José Ángel Gurría, Secretary General of the Organisation for Economic Cooperation and Development (OECD), calling him “one of the great pillars of foreign trade,” who gave the keynote “Promoting Innovation and Competitiveness in Ibero-America.”

Before the leaders of Ibero-America’s business chambers, the CEO of ProMéxico expressed his appreciation for the fact that the central themes of the event related to innovation and human capital because “they are drivers to invigorate investment and economic growth and aid the promotion of production chains among companies in the region.” In that sense, he invited attendees to act as guides and drivers to help more Ibero-American small and medium-sized businesses (SMB) to innovate and go out into the world to join global value chains.

“As pointed out in a recent study by the World Bank, our region is characterized by its entrepreneurs, but we have yet to provide stronger support to our innovation capacity,” said González Díaz, in front of the presidents, vice-presidents and general directors of chambers in Ibero-America.

Attending the event were the Undersecretary of Economic Development of Veracruz, Baruch Barrera Zurita, the National President of Coparmex, Juan Pablo Castañón, the President of the International Organisation of Employers (IOE), Daniel Funes de Rioja, and the Vice-President of Concamín, Raúl Rodríguez.

The head of ProMéxico emphasized that business leaders can determine the strategy and way for Ibero-American companies, with the goal of strengthening human capital, generating more knowledge and furthering novel businesses.

“To achieve this goal, we must think about the integration of our innovation processes and lay out the idea of the “made in Ibero-America” stamp in our shared future,” explained González Díaz.

He agreed and acknowledged that business leaders paved a two-way road that will enable to move forward toward higher integration between Ibero-America’s business community, identifying the main challenges to strengthening trade and investment links in the region.

“Everything that you, entrepreneurs, can do today as a group for Ibero-America will reinforce the construction of our shared future, one that we hope is driven by prosperity and growth,” concluded González Díaz.




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About ProMéxico — ProMéxico is the Mexican government institution that supports Mexico's trade abroad and the internationalization of Mexican companies, and attracts foreign investment. Mexican business owners have access to a ProMéxico office in their place of origin, both in Mexico and abroad, bringing them closer to their potential buyers. Furthermore, foreign investors can reach every corner of the world through offices strategically located in areas that are key for world trade. For more information go to:


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